Sprinkles Cupcakes Like Buttons.
Cybertwigs was contacted by Sprinkles Cupcakes last month to feature their button-topped treats alongside our button-eyed critters, as part of their social media presence. It was a fun collaboration to work on.
Despite all the buttons involved, none were clickable, pushable, or digital. But it’s good to retain some devices of imagination.
Some faves from the photoshoot:
A question that inspires an entire immersive project at LEA12. Asmita Duranjaya and Sable Snakeappletree explore the term “Cyberart” through thoughtful debate and complex layers of text, images, sounds, and space. Their “Paradise of CyberPolis” not only contains examples of multiple artists work, but are at the same time contained by artwork as the sim itself is a creative installation, and immersive narrative game in itself. Together these elements provoke a curiosity towards how cyberart is understood and experienced.
I think of “Cyberart” as a creative process, or event, that happens when man meets machine, that creative dance that emerges as the two collide, online, intertwining in an intermedial space that is experienced uniquely for each of us. Cyberart is open to our feedback and reflection, and to our collective collaboration, manifesting into the most subtle discrepancies or into a significantly alternative experience.
Cyberart, as a term and a creative practice, is perceived and expressed differently through the imagination of these artists, who are currently exhibiting their answers to Asmita Duranjaya’s question at LEA12:
“The unreal is more powerful than the real. Because nothing is as perfect as you can imagine it. Because its only intangible ideas, concepts, beliefs, fantasies that last. Stone crumbles. Wood rots. People, well, they die. But things as fragile as a thought, a dream, a legend, they can go on and on. If you can change the way people think. The way they see themselves. The way they see the world. You can change the way people live their lives. That’s the only lasting thing you can create.”
Chuck Palahniuk – Choke
Time is the substance I am made of. Time is a river which sweeps me along, but I am the river; it is a tiger which destroys me, but I am the tiger; it is a fire which consumes me, but I am the fire.
― Jorge Luis Borges, Labyrinths: Selected Stories and Other Writings
Do we remember digital experiences the same way we remember past events in our lives? or do they become as fluid as a vivid dream you cant grasp, escaping across a landscape of cotton, as soon your head lifts off the pillow?
Do they hover somewhere in between, a blur trapped between keystrokes and pixels?
It’s a challenge to explain, with words alone, how virtual art becomes a universe of imagination that explodes around you, how such a vast universe can even exist, still contained by the small space of a computer screen. It’s not much easier to express with images, as they too lose layers of experience and complexity.
Sometimes that loss can never be compensated. Sometimes, it inspires a unique poetic vision. Eupalinos Ugajin presents perspectives of virtual creativity, where sights, sounds, space, and emotion intertwine. Moving Islands is a wonderland, in film, about a wonderland in space. A project by Eupalinos Ugajin.
“The AFK person haunts the virtual world of which they are a part. AFK straddles the border between online and offline” -T. Boellstorff, Coming of Age in Second Life.
Some images flicker.
Like a never-ending disappearing act, they flicker, switching appearance over and over again, depending on how we perceive them.
Scott Kim’s True/False ambigram is one illusion that plays with the viewer’s perception. While there is a constant conflict between literal meanings, visually, neither can exist without the other, eternally embedded within the same structure.
True is embedded within false. False always contains True. Metapictures thrive on such paradoxes.
If the illusion of these images depends on how we look at them, and the multistable shift of visual and verbal meanings occurs within our own minds, than maybe they are watching us too, watching us as we realize we are just as unstable and ever-shifting. And sometimes, we flicker.